New business welcomed to Llanelli Market

Local pastry chef Benjamin Condé has opened new bakery in Llanelli market. Named SAINT- HUGO, the bakery draws inspiration from Benjamin’s time living in France, where he honed his craft as a pastry chef. The space has undergone a full refurbishment, featuring state-of-the-art ovens and refrigerators.

While Benjamin may be most recognized for his appearance as a quarter-finalist on Bake Off: The Professionals, he has returned to his roots in Carmarthenshire to offer locals a taste of France with his renowned pastries. With a wealth of experience at the highest level, including his role as executive pastry chef at the prestigious Dorchester Collection hotel in Ascot, Benjamin is excited to bring his expertise to the area.

Benjamin had this to say about his latest venture:

Great food requires great ingredients, great technique and true love for food! At SAINT-HUGO every detail has been considered, to really bring flavour, passion and care to the forefront of the customer experience. Tasty food, great coffee... always. 

Carmarthenshire County Councils Cabinet Member for Regeneration, Leisure, Culture and Tourism, Cllr Hazel Evans commented:

On behalf of the County Council, we are thrilled to welcome Benjamin Condé and his new venture, Saint Hugo, to Llanelli Market. His expertise and passion for pastry are a wonderful addition to our community, and we are excited for residents and visitors to experience his world-class creations. Llanelli market is a great venue to go and experience a range of different businesses, I can’t wait to visit.